AI Strategy for Sales and Marketing: Connecting Marketing, Sales and Customer Experience
书籍英文名: AI Strategy for Sales and Marketing: Connecting Marketing, Sales and Customer Experience
书籍作者 ：Katie King
书籍简介：Marketing and sales prioritize AI and machine learning more than any other business department, yet often struggle with how to scale and strategize the opportunities they present.
AI Strategy for Sales and Marketing presents a framework for understanding how AI can boost customer-centricity and sales by creating a connected strategy that delivers value today and into the future. Supported by practical tips and advice throughout, it covers topics including personalization, upskilling, customer experience for both on and offline shopping channels and the importance of using AI responsibly to create consumer trust.