Influence – The Psychology of Persuasion (Collins Business Essentials)


书籍英文名: Influence – The Psychology of Persuasion (Collins Business Essentials)

书籍作者 :Robert B. Cialdini

书籍简介:Influence, the classic book on persuasion, explains the psychology of why people say “yes”—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You’ll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.


担心付款后,不发货?看看我们读者反馈👉  读者反馈


Good to great: why some companies make the leap–and others don’t

How to Win Friends and Influence People in the Digital Age

How Will You Measure Your Life?