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书籍英文名：How to Write a Business Plan
书籍中文名：撰写商业计划
书籍作者：布赖恩·芬奇 Brian Finch
书籍简介：Starting with the premise that there’s only one chance to make a good impression, How to Write a Business Plan covers all the issues involved in producing a business plan – from profiling competitors and forecasting market development, to the importance of providing clear and concise financial information. It also includes a full glossary, case histories and a detailed section on the related issue of how a company can best use internal business plans.
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