The Balanced Scorecard: Translating Strategy into Action


书籍英文名:The Balanced Scorecard: Translating Strategy into Action 书

籍作者:Robert S. Kaplan, David P. Norton

书籍简介:The Balanced Scorecard translates a company’s vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard–financial measures, customer knowledge, internal business processes, and learning and growth–offer a balance between short-term and long-term objectives, between outcomes desired and performance drivers of those outcomes, and between hard objective measures and softer, more subjective measures. In the first part, Kaplan and Norton provide the theoretical foundations for the Balanced Scorecard; in the second part, they describe the steps organizations must take to build their own Scorecards; and, finally, they discuss how the Balanced Scorecard can be used as a driver of change.


担心付款后,不发货?看看我们读者反馈👉  读者反馈

Guide to Economic Indicators: Making Sense of Economics

Business Adventures: Twelve Classic Tales from the World of Wall Street

Billion Dollar Loser