Retail Marketing Management: Principles & Practice


书籍英文名:Retail Marketing Management: Principles & Practice 

书籍作者:Helen Goworek

书籍简介:Retail Marketing Management covers all the essential theories needed to understand the complicated business of retail: from understanding the consumer and purchasing of the product through to store layout and communications. The writing style is easy to follow, and the text is supported by diagrams and case studies which enhance understanding and learning. I would recommend this book to anyone who wants to learn more about the retail business.’


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