Fashion Brands: Branding Style from Armani to Zara


书籍英文名:Fashion Brands: Branding Style from Armani to Zara Fashion Brands: Branding Style from Armani to Zara 

书籍作者:Mark Tungate

书籍简介:Tungate writes in a style that’s easy to follow, articulate, and knowledgeable. The book is broken down into 21 chapters that cover everything from street style to haute couture to counterfeits. It’s a must read for anyone who is in the fashion business and wants to know just what it takes to make a brand. The branding style that Tungate covers are the biggest designers to date as well as those up an coming. It reads very smoothly and you walk away with an immense knowledge of all these different brands. Did you know that the first Nike shoe was created by pouring rubber into a waffle maker? Exactly. Neither did I.


担心付款后,不发货?看看我们读者反馈👉  读者反馈

Hooked: How to Build Habit-Forming Products

Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

Why We Buy: The Science of Shopping–Updated and Revised for the Internet, the Global Consumer, and Beyond