英语电子书|Creating Powerful Radio: Getting, Keeping and Growing Audiences News, Talk, Information & Personality Broadcast, HD, Satellite & Internet
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书籍英文名：Creating Powerful Radio: Getting, Keeping and Growing Audiences News, Talk, Information & Personality Broadcast, HD, Satellite & Internet
书籍作者：Valerie Geller
书籍简介：Creating Powerful RadioFor Managers, Programmers and Talent* GROW AUDIENCES – Increase your ratings! LifeStage Demographics: Know your audience and how they listen.* PROGRAMMING Build exciting programming – even on dull news days – with proven techniques to guide programmers and talent to the next level of performance.* NEWS: Write, produce and deliver powerful news. Learn multiple version techniques and much more. * PERSONALITY Identify winning talent. Develop strong air personalities. Learn to manage high ego talent and motivate your staff to do their best.* TALK Secrets to improve your show. Learn powerful radio interview techniques and ways to make the talk win big.* INFORMATION Break down the walls between news and entertainment radio. Creative methods to easily write and deliver complex, detailed stories or issues using the multi-version method.* PROMOTIONS Learn methods to spread the word about your station and write powerful copy for more effective promos and commercials* AIRCHECKING A comprehensive step-by-step guide to show prep and effective airchecking.Valerie Geller is an internationally acclaimed broadcast consultant working with stations that emphasize news, talk, information and personality radio. www.gellermedia.com * GROW AUDIENCES – Increase your ratings! LifeStage Demographics: Know your audience and how they listen.* PROGRAMMING – Build exciting programming – even on dull news days – with proven techniques to guide programmers and talent to the next level of performance.* PERSONALITY – Identify winning talent. Develop strong air personalities. Learn to manage high ego talent and motivate your staff to do their best.* TALK – Secrets to improve your show. Learn powerful radio interview techniques and ways to make the talk win big.* INFORMATION – Break down the walls between news and entertainment radio. Creative methods to easily write and deliver complex, detailed stories or issues using the “multi-version” method.* PROMOTIONS – Learn methods to spread the word about your station and write powerful copy for more effective promos and commercials* AIRCHECKING – A comprehensive step-by-step guide to show prep and effective airchecking.
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